At the beginning of last year we wrote about both the history of the data engineering “megatrend” and a few major trends in data engineering that we saw taking shape in 2021. In this post, we wanted to share our thoughts on the data industry in 2022, first by reviewing…

The Customer Data Platform has reached a tipping point fueled by increasing demand for useful customer data across the stack and the rise of major innovations in data tooling to meet that demand. The traditional CDP was primarily built for marketing activation use cases and is technologically incapable of integrating…

With the explosion of new tools and technologies that make collecting, transforming, and analyzing data much easier, we have now entered a new era for the capabilities of a modern data team. With that new roles have emerged and others have shifted focus. …

One of the goals of a customer data platform is to make the movement of data from any source to any destination easy while guaranteeing correctness, reliability, efficiency, and observability. In that sense, reverse ETL is no different, it’s just another data pipeline. In 2019, RudderStack started as a data…

We’re excited to announce that we’re rebranding our Warehouse Actions product line to RudderStack Reverse ETL. We’ve chosen to do this as we’ve launched a host of new features to make your data engineering workflows easier that I will dive into below. Processing and scheduling flexibility We want to give you the flexibility in…

The past several years have been somewhat of a revolution in data technologies as tools like the cloud data warehouse have come of age, and principles borrowed from software engineering are rapidly being turned into data-focused SaaS. There is a huge amount of information about what these tools allow you…

An overview of the architecture, data and modeling you need to assess contribution to conversion in multi-touch customer journeys Where should we spend more marketing budget? The answer to this age-old budget allocation question boils down to determining which campaigns are working and which aren’t, but with the amount of data we collect on the customer journey today, it’s not always crystal clear which campaigns are which.

RudderStack is an open-source Customer Data Platform that helps you track your customer events from your web, mobile, and server-side sources and sends them to your entire customer data stack in real-time. This guide will help you quickly integrate your Astro site with RudderStack using our JavaScript SDK to get…

SDK Features: Client-side Event Filtering, Beacon Support for JS, and OneTrust for JS We’re excited to announce a series of new features for our SDKs. Our SDK event filtering lets users specify which events should be discarded or allowed to flow through on the client. In addition to this, Beacon Support is now available for JS. You can now use sendBeacon with the…