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RudderStack is the CDP for developers. - https://rudderstack.com

As customer data projects become more important, engineering teams are increasingly leading these efforts, collaborating with marketing, product and data science teams to reveal insights and drive the customer journey with data.

Unfortunately, they face a poor choice of tools to help them build the required infrastructure. That choice is…


There’s never been a better time to be a data engineer, in large part due to the rapid innovation and rising popularity of modern warehouses and data processing tools. …


The Customer Data Platform has reached a tipping point fueled by increasing demand for useful customer data across the stack and the rise of major innovations in data tooling to meet that demand. The traditional CDP was primarily built for marketing activation use cases and is technologically incapable of integrating…


The Customer Data Platform has reached a tipping point fueled by increasing demand for useful customer data across the stack and the rise of major innovations in data tooling to meet that demand. The traditional CDP was primarily built for marketing activation use cases and is technologically incapable of integrating…


Last week we highlighted how you can use our Webhook Source to stream events for Salesforce. …


Mixpanel is an industry-leading product analytics solution for mobile and web applications. The company’s powerful self-serve tool helps product teams understand usage so they can build products that convert, engage, and retain more users.

As an analytics tool, data is the input that powers every insight. On a recent episode


Have you ever watched a foreign movie with no subtitles? You only have one side of the story — the moving pictures — and you have some idea of what’s going on, but you can’t be sure what the film is about unless you get the subtitles. The same is…


RudderStack recently launched a new Webhook Source feature, and we’d like to walk you through one example of how we’re using it internally. We’re streaming new lead created events from Salesforce through RudderStack for lead enrichment then back to Salesforce and other downstream tools like Customer.io and Snowflake.

For those…


We have a new UI update to share along with several new integrations. Also, we’ll dig into our latest series on migrating from Segment.

Destinations UI redesign

We recently announced the redesign of our sources UI and the team just completed an update for destinations view.

You can now click on tabs to…


What are Tracking Plans, & why do you need one?

At RudderStack we talk a lot about the importance of owning your own data and the competitive advantage that can come from building robust analytics with complete data. Data trust is fundamental to this construct. In order to trust the data, you must trust the tools that are providing that…

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