As customer data projects become more important, engineering teams are increasingly leading these efforts, collaborating with marketing, product and data science teams to reveal insights and drive the customer journey with data.
Unfortunately, they face a poor choice of tools to help them build the required infrastructure. That choice is often between closed solutions designed for marketers, which limit flexibility, or building everything from scratch, which requires engineers to spend time on low-level plumbing problems.
RudderStack’s goal is to provide developers with the open, flexible tools they need to build customer data infrastructure. As the leading open source Customer Data…
There’s never been a better time to be a data engineer, in large part due to the rapid innovation and rising popularity of modern warehouses and data processing tools. When working with customer data, though, collecting all of your relevant information in one place and making it usable around the organization is a non-trivial challenge.
Customer Data Platforms (CDPs) have tried to solve for data collection and activation, but unfortunately most of them make the problem worse by creating additional data silos and integration gaps. …
In this week’s update we wanted to give you a bit more visibility into our product roadmap. The team has been working hard on planning and focus areas, and we’re excited about what’s ahead in Q3.
RudderStack’s goal is to provide a developer focused CDP that enables your organization to track, transform, and operationalize your customer data to deliver the best possible customer experience. Our product strategy this quarter is designed with several of our long term goals in mind:
We previously covered the inherent challenges involved in the engineering-marketing relationship. Thankfully, the relationship between the two teams is getting better. Not only are marketers becoming more technical, enabling them to understand and collaborate with developers, but the tooling available to engineers has also improved significantly.
While there are many uses for RudderStack across the customer data stack, a primary use case for most developers and data engineers is eliminating pain points that plague marketing projects from a data perspective (like the ones we outline here). …
You can easily implement event streams on your Hugo site by following three steps:
This week we cover several exciting new updates to the UI and multiple new destinations & integration enhancements.
Our live debuggers for sources and destinations haven’t changed visually in a very long time and our users have given us a significant amount of feedback on how to improve usability. We’re excited to announce a completely refreshed live debugger interface, along with a few other major improvements in other parts of the app.
As always, our integrations team has maintained an incredible pace in adding and updating destinations. …
Reading Soumyadeb’s recent post reflecting on the past year, I was reminded about the very first conversations we had about the acquisition of Blendo. The major driver behind the idea to integrate Blendo’s ETL platform with RudderStack was a shared belief that unified data pipelines aren’t just a nice to have feature for data engineers, but the only way that a true customer data platform can be built.
It’s very exciting to me that this shared vision and Soumyadeb’s determination to execute it are being validated. …
RudderStack is an open-source Customer Data Pipeline that helps you track your customer events from your web, mobile, and server-side sources and sends them to your entire customer data stack in real-time. We have also open-sourced our primary GitHub repository — rudder-server.
Instrument event streams on your Eleventy site by following three simple steps:
We’re thrilled to announce support for three new destinations, Pendo and Marketo, to our rich suite of third-party integrations. With these integrations, you can now seamlessly send event data from your preferred data sources to Pendo and Marketo via RudderStack.
We encourage you to try these integrations and feel free to contact us for questions, feedback, or issues to report. You can also start a conversation on these integrations on our Slack channel. We would love to talk to you!
RudderStack continually strives to partner with third-party integrations that customers love and use for their data activation use-cases.
The team has been working on multiple features to improve security across the RudderStack platform, along with rolling out some new destination integrations.
If you run RudderStack in an iOS or Android app, be sure to read the updates in the integrations section on new options for distributing our mobile SDKs.
And with that, here are the details:
Previously we only offered two types of user roles: Admin and View Only. There are many use cases where a user needs to make updates in RudderStack but does not have access to admin settings for security reasons.
We now offer a…