The Complete Customer Data Stack

Overview

First, Let’s Define ‘Customer Data’

Components of the Complete Customer Data Stack

Data Collection

Data Validation

Transformation, Enrichment & Identity Resolution

Routing Component of the Customer Data Stack

Warehouse

Business Applications

Real-time Destinations for AI/ML

Conclusion: Why IT and Engineering Need to Own the Customer Data Stack

RudderStack is the CDP for developers. - https://rudderstack.com

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